Netflorist
Bouquets for Bros
Insight:
What do us men think about every 6 seconds? That’s right. Football. Some would say we love it more than our…well…loved ones.
We also love taking a dig at our mates when their team loses to ours.
Netflorist, South Africa’s biggest online florist, decided to take advantage of this.
Idea:
Introducing Bouquets for Bros.
A selection of commiseration flower arrangements designed for us blokes to tell our mates just how sorry we are for their loss. Not.
To kick things off, Netflorist built an AI tool that linked up to the live scores of every Premier Team match being played.
As the final whistle blew, the tool automatically created a unique banner featuring the game’s score.
Then, scraping Twitter for the most relevant hashtags, immediately hijacked the heated Twitter football conversation, in real-time.
And the more heated the conversation, the more banners there were.
Digital commiseration bouquets, hyper targeted the winning teams’ supporters – spurring us on to send real ones to our friends in mourning.
All of this led to the Netflorist website, where guys could choose from an array of bouquets and add a “touching” message. And the kicker, you could do it in your team’s colours.
